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What is a primary benefit of a look-book for an esthetician?

  1. Shows existing client records

  2. Displays personal achievements

  3. Showcases the esthetician's work and services

  4. Acts as a scheduling tool

The correct answer is: Showcases the esthetician's work and services

A look-book serves as a visual portfolio that highlights an esthetician's work and the services they offer. This compilation allows potential clients to see the quality of treatments available, the range of services provided, and the esthetician’s unique style and expertise. By presenting before-and-after images, testimonials, and examples of various aesthetic procedures, the look-book becomes a powerful marketing tool that effectively communicates the esthetician’s capabilities and artistry. The other options do not align with the primary purpose of a look-book. Client records are meant for privacy and protection of the individual's information and are not suited for showcasing work. Personal achievements, while important, are typically shared in different formats and do not directly reflect the services provided. A scheduling tool serves a separate function, focused on managing appointments rather than displaying the esthetician’s artistic and service-related work.