Which of the following steps is performed during a basic facial treatment?

The application of skin analysis and exfoliation is a fundamental step in a basic facial treatment. During this process, the esthetician evaluates the client's skin type, condition, and any specific concerns they may have. This thorough analysis allows for a tailored approach to the facial, ensuring that the products and techniques used will provide maximum benefits based on the individual's skin needs.

Exfoliation, following the skin analysis, is crucial as it helps remove dead skin cells, promotes cell turnover, and enhances the overall texture and appearance of the skin. This step prepares the skin for better absorption of subsequent treatments and products, resulting in a more effective and satisfying experience for the client.

In contrast, the other options do not fit within the scope of a basic facial treatment. Consulting with a skincare product representative is more related to product sales and recommendations rather than the treatment itself, and applying makeup is a separate service focused on cosmetic application. Hair removal procedures are also distinct services that do not typically fall under the basic facial treatment category.